VeVa Sound Appoints Clyne Media to Lead Marketing and Media Initiatives
— VeVa Sound expands its global reach with targeted marketing efforts —
VeVa Sound, an industry-leading firm that works to preserve legacy recordings as well as provide artists and labels with simple digital tools to facilitate ease of transfer, seamless 24/7 access, and quick and easy monetization, has announced the appointment of Nashville-, Los Angeles- and New York-based firm Clyne Media Inc. to help guide the brand’s marketing and media relations initiatives, effective immediately. The retention of Clyne Media coincides with a rebranding and expanded profile for VeVa Sound, who has previously operated as BMS/Chace.
Working closely with John Spencer (VeVa Sound President), Deborah DeLoach (VeVa Sound Vice President) and the rest of the VeVa management team, Clyne Media will pursue new editorial opportunities on behalf of VeVa and help focus public relations efforts with industry editors and independent journalists. Ed James, Clyne Media Manager, Brand Strategy & Communications, will handle the account management, while dedicated company staff will cover media relations, technical writing, editing, social media and other initiatives.
“As part of our new strategic business and marketing initiative, we have added the services of Clyne Media to help us grow the company,” stated DeLoach. “As we expand the scope of our services and increase our public profile, we are looking to make the most of our opportunities in print media, the digital sphere and beyond. Clyne Media has a proven track record of effective and targeted communications across several related market sectors, and we look forward to working closely with them.”
Ed James stated, “VeVa Sound has been around for years, working behind the scenes to do important preservation work for top labels and artists, and we look forward to helping increase the awareness of their brand in the music industry and beyond. Their methods and procedures have been adopted by several other organizations as industry standards, so their track record speaks for itself, and we will be spreading the word far and wide.”
About VeVa Sound
Founded in 2002 and headquartered in Nashville, with offices in New York, Los Angeles and London, VeVa Sound works to preserve legacy recordings as well as provide artists and labels with simple digital tools to facilitate ease of transfer, seamless 24/7 access, and quick and easy monetization. Previously operating as BMS/Chace, VeVa Sound works with and supports the industry to verify, validate and archive recorded material. Furthermore, the company’s executive staff provides transparency and creates and implements global standards for archiving and metadata collection adopted throughout the industry, working closely with such organizations as DDEX, The Recording Academy® Producers & Engineers Wing®, the Library of Congress, the Audio Engineering Society, NDSA and more.
